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Local SEO To Improve Your Strategy Today

Local SEO is vital for small businesses that are operating on a regional level rather than going national. While SEO is about getting your website ranked on related keywords nationally, Local Search Engine Optimization prioritizes improving ranking in a specific region. This strategy is about marketing your brand, product, and services to local customers.

Improving your strategy means optimizing for more website traffic, leads, and conversions. This strategy will help you compete with big brands that are operating on a national level with unlimited resources. With this strategy, you can bring traffic to your website.

If you are stuck with the technical elements, then consulting Local SEO services is always a viable option to optimize your strategy and outrank your competitors.

Local SEO Tactics

Your website needs more visitors right. Here are some tips on how you can improve your Local SEO strategy to improve your website’s performance and drive more traffic.

Google My Business

The best way to improve ranking on Google and gain visibility in local search results is through optimizing your Google My Business account. Create GMB with an account associated with your business. After providing all the required information, it will show in local searches with all your business information. Ensure that you provide accurate and up to date information about your business. Keep it updated with your products or services and the hours you operate. Use the dashboard to post on GMB to keep it updated.

 

Google My Business

Voice Search Is Vital for Local SEO

Voice search is trending in 2021. For Local SEO, it is important to optimize how people are asking questions about your business as opposed to typing their queries. Voices searches often have long-tail keywords as compared to other searches. It is also vital for the intent of the user to do a voice search.

Event or Local News Based Content

There’s nothing more engaging than creating content that is directly related to local news to grab the attention of your customers. This will boost your Local SEO performance. Write blogs related to local news, events, or activities. Create videos around local events to support your business.

Local Keywords

Your target keywords should be related to your local customers. I’m sure you understand my point right? Filter keyword searches according to a specific location so you can get an idea about the terms the users are currently searching for. This will help you create a list of local keywords that are related to your business niche. Once you finalize these keywords, integrate these keywords into your content as well as meta titles and meta descriptions.

Mobile Optimization Makes Local SEO Stronger

Users are more and more online now. With so much technology around us, there is a fair chance that a lot of your customers are shifting from desktops to mobile devices. Local searches are usually conducted on mobile devices which makes local SEO vital for your business to reach out to new potential customers. This ultimately means that your website should be properly optimized for mobile devices so you don’t miss a customer surfing online with the intent to make a purchase.

 

Location Pages For Your Website

If your business is operating at different locations, then your website should contain pages that are devoted to each specific location. Add details to these pages like the name, address, number alongside some descriptions, testimonials, and promotions. When you have multiple locations create engaging content for every page.

Online Directories For Local SEO

Websites like Yellowpages, Yelp, Foursquare, and many more are called online directories. Adding your information on these directories will not only improve your visibility but also boost your Local SEO performance. Following details about your business will be added to these directories:

  • Business name
  • Address
  • Phone Number
  • Website URL
  • A description of your business.

These are some details that are constant on all directories, however, some require some more details about your business.

Quality Backlinks

It is important to get backlinks for your website but their quality is also important. You can start with guest posts on different websites with high domain authority. Reach out to local influencers via social media or email to link back to you. Basically, quality backlinks are crucial for an optimized Local SEO strategy.

Happy Reviews

Happy customers writing positive reviews for your business does not just glow your GMB profile, it also motivates other local customers to purchase from you. Many customers believe in reviews as much as personal recommendations. Some key points to encourage your customers for positive reviews.

  • After conducting a sale, ask the person for a review.
  • Send them an email or a text asking for a review but make sure they are satisfied with your product or service.
  • Respond to current reviews professionally. Address complaints and thank customers for the positive feedback.

 

Happy Reviews

One Page One Product/Service

You have a website, right? You can add multiple pages depending on your need. Resist the temptation to add every product or service on a single page. Start with dedicating one page to one specific service. Your Local SEO has potential but it will show much potential if you add everything on a single page. This can jeopardize your ranking possibilities. If your business is based on different locations rather than products or services, you can dedicate one page to a single page.

Wrapping Up Local SEO

With constant changes in Google’s algorithms, you never know what features to expect on SERP for local searches. That’s why it is vital to stay up to date with local search engine optimization. Implement these easy tips and you’ll be on your way to improve your ranking for local searches. If you still feel confused about what to do next, then consult local SEO services to help you with your strategy. Take full advantage of this strategy and stay two steps ahead of your competition.