What is Digital Marketing?
Digital Marketing is the combined use of technology and the internet for marketing practices. To reach potential customers a business requires search engines, websites, social platforms, and more. Digital marketing has the potential to increase visitor traffic to your website and generate leads that can help you build a strong business identity. Digital marketing is all about reaching new customers with customized campaigns.
What is SEO?
Guidelines to improve website ranking in search results. SEO is the practice to increase your website’s visibility on related keyword searches. it improves the qualitative side of your website that can increase visitor traffic bringing new customers to your business. SEO is an essential part of digital marketing because every second million searches are made with the intention to get information or to buy a product or a service.
Why is keyword research necessary?
Keywords are words and phrases used to make searches. They are strategically optimized into your content or website pages. Whether you are selling a product or a service, every business is unique and every business product or service has related keywords. Keyword research is about finding what users are using to find your business. This makes keyword research super important so they can be integrated into your website to improve your ranking on such keywords.
Should I go for Digital marketing or Traditional Marketing?
There is a lot of difference between these two. Traditional marketing uses offline mediums while digital marketing uses online mediums. We are in a digital era, with digital marketing you can track the progress of your campaigns in real-time, but you cannot do that with mediums used by traditional marketing. Everyone is online nowadays and digital marketing has the potential to turn users into raving customers. So we recommend you go for digital marketing as it can improve sales and ROI
Why is Digital Marketing important?
Digital marketing is cost-effective and measurable and with it, you can reach a number of potential customers. You can know your audience and let your audience know about you and your business. Digital marketing can help you create brand loyalty. You can track the efforts of your marketing campaigns and optimize them for better results. Digital marketing strategies help you stay ahead of your competitors and make you visible.