The new year is just around the corner and 2021 will create new opportunities for digital marketing. To make the most out of these opportunities, you have to plan. You cannot just hope to avail these opportunities with your old marketing strategies. There is no magic wand to just create a successful marketing strategy. However, in this blog post, I will tell you about 10 simples steps you can take to create a marketing strategy that will ensure more visibility and maximum ROI in the upcoming year.
Lets Start With Your Digital Marketing Plan
Think of this blog post as a free digital marketing consultancy to ensure success in 2021. With the constant change in markets, businesses, and competition, your marketing plans will ultimately change. Your marketing plan will outline the practices to achieve your marketing goal. Let’s dive in and build an actionable marketing plan for your business.
Step #1: Identify Objectives For Digital Marketing
Before you start creating your marketing campaign, you first need to establish your marketing objectives. Where do you see your business in the future after your marketing campaign? You might have heard of the SMART acronym that stands for Smart, Measurable, Achievable, Realistic, and timely. These should be your marketing objectives. Now that you know what your very first step should be, let’s move on to the next one.
Step #2: Your Current Marketing Practices
Once you identify what your business objectives are, you’ll need to analyze what your current standings are with your digital marketing strategy. You need to identify what is working for you what is not. Try analyzing data that is specific to your business. You might want to look at google analytics to identify what marketing campaigns and mediums are driving most visitor traffic and generating leads.
Step #3: Study Your Competition
Your next step should be to analyze your competitor’s marketing practices. It is crucial because some of your competitors are using some marketing strategies that have been working for them for a long time. Let’s say you search for a keyword related to your niche and multiple ads might pop up around that topic. That ad can take you to your completion and with tools, you can see how they have optimized their paid campaigns and website for search engines. They might have hired a digital marketing agency for their campaigns but you can assess their website and socials to understand their strategy and derive a plan to beat them.
Step #4 Identify Your Market
Its time to do some real work, to ensure a successful marketing campaign you have to know your market first. Marketing is about delivering value to your target audience. You have to identify your target audience who know that they need your product and be specific about it. Once you identify your market you’ll be able to communicate with them efficiently.
Step #5 Marketing Strategy For Your Digital Marketing Initiative
After understanding your market, you’ll need to create a marketing strategy. To do that you’ll need to follow the 4 P’s of marketing. They are Product, Pricing, Promotion, and Placement. You’ll need to follow them in the very same order to create an efficient marketing strategy.
Step #6: Marketing Funnel
After setting your strategy, create a marketing funnel for your user to follow to become your customer. A marketing funnel is a path a customer will take to buy your product or service. This tactic is crucial and often used by multiple brands that have hired digital marketing services or have an in-house team to create an engaging marketing funnel. A step by step marketing funnel will result in generating more traffic and increased sales.
Step #7 Pick Your Marketing Channels
Now, the key to defining your marketing channels is to pick specific marketing channels that your market uses. Don’t wander off into multiple marketing channels and risk productivity. Select a few that best suit you and make the most out of them.
Step #8: Marketing Message
Now it’s time to work on your messaging. with so many ads nowadays users are often numb to it. That is why it is crucial for you to create a message that can provide value to your audience and grab their attention. Your message should be efficient enough to lure your target audience into your marketing funnel.
Step #9 Marketing Budget
Now that your marketing plan is almost complete, it’s time to allocate a budget to your marketing plan. How much will you spend on achieving your marketing goals? Well, it’s not about how much you WANT to it’s actually about how much you HAVE to. How much do you HAVE to allocate to engage the right audience and motivate them to follow down your marketing funnel? Whatever your budget maybe, you’ll have to make your marketing goals more realistic considering your budget. Ultimately, you’ll have to decide what part of your revenue you can use for marketing considering your goals and what you can afford at this moment.
Step #10 Implementation Of Your Digital Marketing Plan
What good is a plan when you don’t implement it? The final step of your marketing plan is to determine how will you deploy it. Will you do by yourself? Or you will hire a Digital Marketing Agency? There are multiple marketing agencies out there that offer valuable digital marketing services and are already familiar with the tactics so my opinion is that you hire them to make the most out of your marketing budget.
Now that you know how to create own your marketing plan. You can start building your strategy and grow your business.